Woven from the finest cotton to an incredibly strong quality of 500 gm2. The towels in this set have an incredible softness, absorbency and longevity. They have a ribbed design in potpourri effect which gives the towels a stone-washed finish without adding an extra washing process. Double stitching gives the towels extra long life and greater wear resistance. Made from BCI cotton, an initiative designed to help cotton growers convert their agriculture from conventional farming to more sustainable cultivation.